The Toyota Tundra TRD Pro is only available with the largest Crew-Max cab and features no engine updates from previous model years. It still has the beefy 5.7L V8, which might win over some returning buyers who perform maintenance at home and would otherwise struggle with the maze of engine variants across the full-sized pickup market. The Tundra has simplicity on its side, and the only trade-off is fuel efficiency. While it’s good to respond to market dynamics and guard against potential future regulation, you must admire Toyota for not digging into the trenches the way other truck manufacturers have. They build good trucks in Texas, and they don’t scramble for an extra MPG so they can brag about it on an overpriced commercial slot.
Toyota is not the technology leader in full-sized pickup trucks. However, they do have technology where it counts, with Toyota Safety Sense™ P. Things like pre-collision warning with pedestrian detection, radar-assisted cruise control, and automatic braking used to be optional equipment on top of the line vehicles, but they are standard on the Tundra TRD Pro. Not burdening customers with the cost of safety equipment, Toyota was the first and is still leading in value for safety tech.
While competition mounts in the street-going truck market, the Tundra TRD Pro keeps its status as an off-road truck platform that excites enthusiasts. While high-performance off-roaders like the Ford Raptor soar in price, the TRD Pro stays in its own lane, starting under $50,000.