Lincoln Experience Centers Push the Brand and the Experience
Texas is one of the fastest growing luxury markets in the nation, second only to California, according to industry statistics. The Lincoln Experience Center at The Star in Frisco – corporate world headquarters and practice facility for the Dallas Cowboys– offers the opportunity to learn about the brand in a comfortable, luxurious environment. These centers are part of what the brand refers to as The Lincoln Way, a suite of enhanced client experiences. The Lincoln Way builds off the company’s success in China, where the idea originated. Lincoln is the best-selling luxury brand there with 32,558 vehicles sold in 2016, a near threefold increase over 2015.
“Our clients tell us that the ultimate luxury today is time,” said Kumar Galhotra, president, The Lincoln Motor Company. “So the experiences and solutions we’re creating focus on respecting that extremely scarce resource.”
In 2016, Lincoln launched nationwide Pickup and Delivery; the brand is now the only luxury automaker to provide this valet service as standard across all 2017 nameplates. Pickup and Delivery is on track to complete more than 50,000 rides by the end of 2017.National Pickup and Delivery has been so successful, it has spawned several pilots, including:
At-Home Test Drive, piloting in Houston and Dallas. Prospective clients can schedule a test drive online, have the vehicle brought to their home, and experience effortless luxury
Chauffeur Service, piloting in San Diego and Miami, provides clients with a carefully screened driver when needed – allowing them to enjoy being a passenger from the safety and comfort of their own vehicle. The chauffeur can assist with other errands while clients attend to their engagements
The Lincoln Way supports the success of Lincoln Black Label, which combines designer themes and personal service, including exclusive membership privileges ranging from extended premium service and maintenance coverage to anytime car washes, annual detailing, and a Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.
Lincoln is the official luxury vehicle of the Dallas Cowboys.
The question begs, will Jerry show up in a Continental or a Navigator?
The Continental’s Perfect Position Seats – inspired by private jets
and high-end office furniture –can be adjusted up to 30 ways.
While all the Lincoln options are displayed at Dallas’ Lincoln Experience Center, the Lincoln Navigator takes center stage, since Texas is a main destination for Lincoln’s large SUVs deliveries. The new Navigator is powered by twin-turbo V6 engine producing 450 horsepower delivered through a 10-speed transmission. Navigator’s lighter, high-strength aluminum-alloy body removes nearly 200 pounds, helping create a more refined ride. Additional weight savings have been reinvested in features such as towing capability and quietness. For example, laminated front and side glass contributes to the quietest Navigator cabin ever. Along with a full suite of comfort, connectivity, sound and safety features you would expect, the all-new Navigator offers speed-dependent adaptive lighting, a new Lincoln technology that provides a wider spread of light at lower speeds for increased visibility – helpful when driving through residential areas. As the vehicle accelerates, the beam of light narrows to help eliminate the glare off signs or other distractions.