Toyota and Hyundai Target New and “Younger” Buyers

June 2020 What Drives Us Toyota and Hyundai Target New and “Younger” Buyers By Beverly & Steve Smirnis Toyota believes there’s still life in the large car segment

Hyundai Scores High with Younger Buyers

Hyundai Scores High with Younger Buyers Rebecca Lindland, founder and consultant, www.rebeccadrives.com, separates millennials into two groups.  She spoke to a group of auto dealers at a recent auto show about

The Compact Competition

Compact no longer means bare bones when it comes to fit, finish and features in the compact car segment. Today’s compacts are increasingly comparable to their larger counterparts when it comes to options, and thoughtful

2017-05-15T14:56:00-05:00May 15th, 2017|Tags: , , |

Turbo-Charge It!

A turbocharger is an add-on part that uses recycled exhaust gases to increase power.  Smaller turbocharged engines can equal larger non-turbocharged ones in acceleration with better fuel economy. But be aware that turbocharged engines are

2016-10-02T20:58:00-05:00October 2nd, 2016|Tags: , , |
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