Toyota and Hyundai Target New and “Younger” Buyers
June 2020 What Drives Us Toyota and Hyundai Target New and “Younger” Buyers By Beverly & Steve Smirnis Toyota believes there’s still life in the large car segment
Hyundai Scores High with Younger Buyers
Hyundai Scores High with Younger Buyers Rebecca Lindland, founder and consultant, www.rebeccadrives.com, separates millennials into two groups. She spoke to a group of auto dealers at a recent auto show about
A Utility Vehicle For Every Buyer’s Wish List
Utility vehicles are still the hottest segment in the U.S. automotive market, and competition breeds a buyer’s market. It seems that manufacturers have anticipated just about every need and desire and packaged options and trim
What is a ZEV? And Will YOU Soon Drive One?
The world is changing and there are new acronyms to learn. In recent years, sales of plug-in electric vehicles (PEVs) including plug-in hybrids (PHEVs) and battery electric vehicles (BEVs) have begun to accelerate. BEVs are
Meet the Newly Named “Car of Texas”–The 2017 Alfa Romeo Giulia Quadrifoglio
Photos courtesy of Marshall Tidrick.2017 CAR OF TEXAS--Alfa Romeo GiuliaThe Texas Auto Writers Association (TAWA) gathered for the annual Texas Auto Roundup, presented by the Steel Market Development Institute (SMDI), to drive and evaluate 42
The Compact Competition
Compact no longer means bare bones when it comes to fit, finish and features in the compact car segment. Today’s compacts are increasingly comparable to their larger counterparts when it comes to options, and thoughtful
Turbo-Charge It!
A turbocharger is an add-on part that uses recycled exhaust gases to increase power. Smaller turbocharged engines can equal larger non-turbocharged ones in acceleration with better fuel economy. But be aware that turbocharged engines are
2017 Hyundai Elantra: Steady As She Goes
by Nick Smirnis The 2017 Elantra is a logical progression of Hyundai's most popular vehicle. The compact sedan is known for its low starting price and technology and comfort packages that don't break the bank.
Go Global! Hot Hatches, Subcompact SUVs and CUVs Are a Worldwide Hit!
Many of the vehicles that manufacturers designed with global sales potential in mind, are catching on with domestic buyers, too. Purchasers of these global design vehicles get many of the same styling cues and safety
Nissan’s Titan XD Wins Highly Sought “Truck of Texas” Honors
More than just a new model, the 2016 Nissan TITAN XD creates a "new class" of pickup that stakes out a unique position in the segment between traditional heavy-duty and light-duty entries. The bold new