TAWA Auto Roundup
Lexus, Hyundai, Chrysler Are Big Winners! THE SAVVY DRIVER CONGRATULATES ALL! THANK YOU FOR THE OPPORTUNITY TO BE TWO OF THE VOTING JOURNALISTS! Photos by Peter Yu The Texas Auto Writers
Compact CUV/SUVs are Second Best-Selling Vehicle Segment in the U.S.
Competition Stiffens Even More in the Compact CUV/SUV Segment What the auto industry calls “light trucks” includes pickups, SUVs, crossovers and minivans. Last year, light trucks made up a record high U.S. market
The 2022 GMC Sierra Denali
GMC Fights to Hold Its Top Spot in the Ring General Motors is still on top in sales of full-size pickups when you add together its Chevy Silverado and GMC Sierra sales for
Influencers for the World’s Automotive Brands
Wars, Presidents, Racetracks and Movies-- Brand Influencers for MINI and LINCOLN The Modern Mini--Still Fashionably Quirky Established in 1959, Mini was produced by the British Motor Corporation to bring to market a
From Shipbuilding to Automaking Mitsubishi is Known for Engineering “Firsts”
Launching on Amazon, the 2022 Outlander is positioned as the most connected and best-equipped vehicle Mitsubishi has ever sold in the U.S—is being called a huge game-changer for the brand. The origin of Mitsubishi
Hyundai Lives Up to its Name
From “Cars for the People” to Luxury SUVs and Small Trucks... The name Hyundai means “modern times.” Formed in 1967, the Hyundai Motor Company indeed helped modernize and mobilize South Korea by mass
Mercedes and BMW Battle it Out for Car-Buying Marketshare
Both Mercedes and BMW speak their own language of sorts by their alphanumeric naming systems When shopping either Mercedes or BMW for a coupe, sedan or convertible, the German archrivals can deliver a
When Small is Right-Sized, the Options are Plentiful in SUVs
The competition among the small SUV segment is fierce, with each automaker striving to stand apart by its subtle differences. Like all Jeeps, the Compass is set apart by its off-road capabilities. Jeep’s
Ford Engineers–Always At the Drawing Board
A Truck for Every Driver, Every Budget Ford’s research shows 40% of F-150 owners take their vehicles off-road. The Tremor stands ready for rock-climbing. Ford marketers want the Maverick not just
THE SAVVY DRIVER DRIVES THE TOYOTA SUPRA
The Icon Returns Texas Auto Writers Association journalists named the 2021 Supra 3.0 Performance Vehicle of Texas. The return of the Toyota Supra made automotive history. Some of the first buyers were Supra